Et Pluribus, Unum.

This week on The Outsider: we're diving into the concept of Focus. In today’s fast-changing, interdisciplinary world, generalization is gaining renewed importance. Being single minded, removing distractions or focusing on one thing at a timeis not only archaic: it’s sexist. Let’s get into it →

🧥 House.Roc investment in Integrated Learning Systems:
Integration is the Future of Business. This finding led to the creation of the highly anticipated and fully integrated Dream Catcher System : available only at House.Roc.

🌟 Style Spotlight: Diversity is Cool
Stick to the basics. If God created it, we want it.

🛒 Editor’s Picks: The Truth about Focus

• Removing distractions will not make you more focused (only more paranoid)

• Focusing on one thing will isolate your ideas. They need community.

• Focus is spiritual construct, not just intellectual. You cannot focus more by strategizing for focus. Focus = Love in Action.

• Multiplicity is a female skill. Multiple tasks, multiple tabs, multiple orgasms. Women led businesses will require understanding of this Super-Skill: Multi-Tasking. Whoever told you to Focus on “One Thing” was a man.

How to Nail Real Estate Social Media: As we move from spring to summer, layering is your best friend. Think:

• layered photos, collages and sheerness

• more photography, soft, light and lacey

• old school advertisment in look and feel

• invest in yourself and show what real estate is doing for you

• document and share your growth. Ppl will laugh. Pay no mind.

Don’t be afraid to mix conflicting values — authenticy is INTEGRATION of all of you

From the return of 80’s and 90’s to the rise of quiet luxury, real estate social media is in a fascinating flux right now. This season’s best accounts were a masterclass in contrast — structured tailoring one moment, and flowing romanticism the next. Clean, minimalism, neutral, pastels but also lots of drama and colors.

Color palettes are shifting too: think sun-washed neutrals, earthy greens, and pops of electric blue. Accessories are having a maximalist moment, with chunky gold and oversized opinions making a bold comeback.

Street style is still where the real experimentation happens. From statements from low income renters to wealthy investors, mingle with everyone.

And whether you’re designing a social media post, getting dressed for a showing or helping a client stage a home, this is the season to lean into effortless confidence — because your brand needs to be reflected in everything you do. Integrate your looks, your social media and your advertisement all in to one seemless feel.

Social Media is the first line of any business in 2025 and no longer an option. Invest.

Integration. Also, interpreted as Duality or Contrast. Concepts that are vital for Art Creation, Self-Actualization and well… the Creation of anything. Including our Real Estate Journey.

The Greeks alerted us on this topic with the birth of Greek Tragedy: the importance of the Dionysus & Apollos energy on stage. Nietzsche understood its importance in morals when he left us Beyond Good & Evil. Jung recognized that every good quality has a bad side and that nothing good can be created without creating it’s directly corresponding evil. We can even find records of the importance of contrast in the Bible: “I form the light, and create darkness: I make peace, and create evil: I the Lord do all these things."

What scholars, artists, philosophers, teachers and scientists alike have discovered is that completeness comes from “Integration.” Wholeness. The refusal to discard what isn’t appealing but to accept and highlight what others would repel.

Silence & Sound.

At its core, contrast is the juxtaposition of opposites—light against dark, joy against sorrow, success against failure. It is through these differences that we are able to understand the nuances of life, find meaning in our experiences, and ultimately grow as individuals. One of the most profound aspects of contrast is its paradoxical nature. While we often think of opposites as entirely separate and conflicting, in reality, they are often two sides of the same coin. A virgin Canvas is spotless. But it tells no Story. It is the soiling of the brushes and the paint, contrasting against the blank backdrop, that create art. It is the contrast between stillness and movement that creates Dance.

What we offer at House.Roc is an fully Integrated Learning Experience, where all of ourselves count. All our imperfections as buyers or sellers. The skill we borrowed from a different lifetime, or the talent we kept hidden for sheer embarrassment. Our penchant for arts & crafts or our lack of temper in the mornings. It all matters. it all counts.

Our Real Estate Journey cannot and should not be spotless. Wether our Credit Scores feel humiliating to us, or the Zeros in our savings account seem defeating. The comparisons to the next door neighbors and the naggin’ feeling we are the only ones left behind. Our inattention to detail or our inability to focus for more than 10 minutes.

IT ALL COUNTS.

Like strands of a braid or words in an essay, every aspect needs to be considered, Integrated and used as a stepping stone to our next moment, our next victory. Contrast is what makes the wheels spin. Keep moving…

Et Pluribus Unum

Diversity for Business

The real estate world isn’t slowing down, and neither are we. Crochet is officially back, not just for beach! For everything we desire to create. Diversity is more than mere coexistence; it is the active process of crochet-ing diverse groups while preserving and respecting individual identities. It involves equal participation, mutual understanding, and shared responsibilities. Integration does not mean assimilation, where differences are erased; instead, it fosters a pluralistic society where diversity is valued as a strength. This process requires institutional support, inclusive policies, and ongoing cultural dialogue to ensure that all members of society have access to opportunities and feel a sense of belonging.

From many, one: The motto "E Pluribus Unum" captures the balance between these ideas: not by eliminating differences, but by integrating them into a greater, collective identity

Need a quick business etiquette update? Swap your limited ideas of a realtor should be, for a more relaxed-fit silhouette, Trade your classic ass-kissing, too busy for business attitude and go for something asymmetrical that can make a statement. The small tweaks often make the biggest impact.

Market Forecast

Trends are circling back — literally. Whether it’s a wider interest in wealth or a desire to recoup vintage home details, millennials are thristy for homes. And don’t forget the macro trends worldwide— choose a realtor that can take you anywhere.

Filipa Focus

Hi! This is your favorite realtor. I hold a CIPS Designation (rare and valuable license designation that allows me to sell all over the world. For adventure seekers only.)